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Writing & Editing

As Web Content Manager at Converse, I am responsible for researching and writing web feature stories as well as editing the content produced by my 30 content editors. Conciseness, compelling images and captivating quotes form the basis of my web content philosophy.

Editing

To turn great writing into great web content, I condense, identify pull quotes and teaser materials, rework openings, find the best angle for a headline, and retouch, place, and caption images. The following stories were created collaboratively.

Feature Writing

My favorite kind of writing is the human interest story. I research and interview extensively to discover the extraordinary in the lives of the people I write about.

Photoblogging & Travel Rambles

My favorite pastime of ten years: having adventures, photographing them, and memorializing them through my blog. I have even been paid to do this. Here are a few highlights.

Web Shorts

Web content and poetry have more in common than you think. The principles I learned in my undergraduate study of poetry as craft - brevity, rhythm, line breaks, careful word selection, iteration - come in handy as I construct the brief "pops" of text that bring a webpage to life.

I edited or wrote all text in this undergraduate admissions minisite.

 

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